Thorntons and Baileys put CRP to work for Autumn in-store promo
CRP has designed and produced the in-store display pallets of a promotional campaign for Thorntons and Baileys.
The palletts had to be able to hold the chocolate maker's Premium Collection and 35cl Baileys products and so had to be structurally strong enough to support bottles as well as delivering visual impact.
The work was screen printed with a high gloss UV varnish and will be rolled out across Tesco Extra stores this month.
Thorntons customer marketing manager Eve Roberts said that CRP was chosen because of its "considerable expertise in manufacturing displays for the wine sector".
