Retail Print gets Ronseal contract
Retail Print Solutions has bagged a year-long point-of-sale contract to produce 50,000 shelf barkers for coatings manufacturer Ronseal.
The Leicester-based company is producing the signage using its 20-year-old Nippon wet proofing presses, which have been converted to print directly onto the 2mm thick PVC styrene.
The unique process, which involved altering the ink ducts on the presses, produces a quality print and helped secure the £300,000-per-year contract.
The shelf signage job will be printed over a three-month period and involve 30 staff. It will feature images and information about the Ronseal varnish range.
Retail Print Solutions director Kevin Boyle said Ronseal chose them as it could produce a “high-definition finish” onto the PVC.
Source: www.printweek.com - Print Buying News
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